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In planning the new space, a core team of six SRAM executives met regularly with Perkins+Will
Corporate Interior practice leaders and workplace strategists. SRAM scouted 30 office sites before
deciding on a newly-converted 1923 cold storage warehouse in historic Fulton Market, one of the
most vibrant office and mixed-used areas in Chicago.
Moving from three floors of offices it had occupied at its previous site for more than 20 years,
SRAM's new space needed to include several key features: a corporate test track, increased space
for communal collaboration, and space for education and training. Also high on the priority list:
locker rooms with showers to accommodate and support the 100+ employees riding in to work.
"We support a cycling commuting culture, and we encourage our employees to get on their bikes
and ride every day," says Zimberoff.
D
ar Magazine
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2016
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