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The Tenderloin Museum:
Preserving a Gritty Past,
Progressing Toward a Bright
Future
The Tenderloin neighborhood was established in
1907, and has, since its earliest days, been a critical
player in some of San Francisco and America's most
defining social and political movements.
This past summer, the Tenderloin Museum,
designed by us at Perkins+Will, opened its doors.
Situated in the heart of the neighborhood, it
showcases the dynamic stories of the Tenderloin
neighborhood of San Francisco's part-gritty, part-
glamorous past - including those of jazz legends,
LGBT pioneers, rock recording studios, and waves of
immigrants from all over the world.
We started working on the project in 2009, teaming
up with the Tenderloin Housing Clinic, a San
Francisco nonprofit that provides housing, legal, and
supportive services to residents of the Tenderloin
neighborhood. (The work is part of our Social
Responsibility Initiative, in which we commit to
carrying out pro bono initiatives around the world.)
For nearly seven years, we donated our time and
resources to design the Tenderloin Museum from
start to finish.
How do you interest people in an area they think they know? How do you
immerse them in a part of town they've been told to avoid? Those were
the challenges Perkins+Will took on when we began design work for San
Francisco's Tenderloin Museum.
Figure 1 The Tenderloin
Museum celebrates the
neighborhood, showcases
the historic architectural
features of the Cadillac
SRO, and creates an inviting,
contemporary community
space
Figure 2 Bold signage
designed by Mucho greets
visitors as they walk into the
large welcoming lobby that
serves as a welcoming visitor
orientation space
Author
Seth Meisler
Expertise
Senior Project
Manager
Company
Perkins+Will
Location
San Francisco office of
Perkins+Will
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