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D
ar Magazine
l July
2016
Framing the question
We quickly saw that, when it comes to the Tenderloin, vice may be the headline but
certainly not the full story. A wide perspective would have to include not just the
history of drugs, prostitution, and crime, but also LGBT activism, jazz music, and
immigrants from Southeast Asia and India looking for a fresh start.
Our challenge was creating a space that would make visitors want to stop and
learn. Once we framed the question in that way, it was clear that, first and foremost,
we needed to make visitors feel welcome and secure. As mentioned earlier, this
was no straightforward task, given the neighborhood's reputation.
So, in counterpoint to the streets of the Tenderloin, which can get rambunctious,
we created a large calm lobby that served as a welcoming place for orienting
visitors. The lobby space caters to visitors who typically start their tour at the
museum, explore the neighborhood's past through its exhibits, then join a guided
tour to explore significant places in the neighborhood first-hand and get a more
complete understanding of the area.
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enderloin Museum: P
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ogr
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