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Building on the brand
Haworth has had a distinct point of view from its inception ­ and its brand continues to evolve. While grounded in its values to create
beautiful, effective and adaptable workspaces, the company is dedicated to innovation and reinventing its presence within the market.
The new Los Angeles showroom was a platform to do just that. Our Branded Environments Group worked with the Haworth team to
develop and implement a cohesive story that connects the interior environments of the showroom with the adjacent street culture
of downtown Los Angeles. Utilizing primary elements of the brand's graphic language, we reinterpreted the expression of the brand
relative to its current context.
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Integrating brand, culture and place