Kyler Queen
Marketing Manager
Perkins+Will
Chicago office of
Perkins+Will
the moment you enter the glass doors of SRAM's new
Chicago headquarters. A bike track - arrow pointing
south denoting the flow of traffic - is at your feet. At
the reception desk, an undulating, recycled wood
topographical wall depicts terrain. And, directly in front
of you: a video wall featuring racing bikers.
manufacturer of bicycle components in the world,
designed by Perkins+Will's Chicago office. Throughout
the new HQ, from visual cues to the workspaces, group
meeting, and more informal areas - including men's
and women's locker rooms - the space reinforces
SRAM's deeply-embedded biking culture, while
elevating its brand. "We believe in the power of bicycles
to transform lives, and, in this new space, our culture
celebrates that," says David Zimberoff, vice president
of marketing for SRAM.
of international bicycle parts
manufacturer SRAM, an
undulating, recycled-wood wall
is suggestive of a mountain
range in the Tour de France
the office are breakout
areas designed to promote
socialization and informal
meetings
emphasizes brightness,
openness, collaboration, and,
of course, the bicycle
its way through the office,
allowing workers to verify bike
component concepts while
providing an efficient way to
get around