behind-the-scenes-of-dars-new-look
the future, the new
brand is modern and
energetic. Its baseline
is derived from Dar's
historical roots and
forms a positive
foundation on which
the company can build
the future.
45-degree angles
together with the
interactive meshes
produces a unique
dynamic visual identity
that fits across all
communications.
international focus: we now use Dar
instead of Dar Al-Handasah.
important to stress that the change is not just about
art. First and foremost, this visual evolution reflects
what we do, and how we do it. You can see it clearly
both in the logo and the dynamic mesh.
As for the dynamic mesh, it reflects our globally-ranked
engineering expertise and the endless possibilities that
our 10,000+ employees bring to life every single day.