rooms, are spread throughout the
office, allowing for formal and informal
gatherings. And, of course, it's no
surprise that bicycles are ever-present.
At every group of work stations within
the mountain, racing, and city bike
part manufacturing company stands a
novel bike racking system. Developed
out of an internal design contest at
SRAM, bright red poles with hooks
allow "SRAMies" to hang their bikes. In
SRAM's old office, bikes were leaned
against walls of private offices, but
with the new offices containing only
four private offices, it necessitated the
different approach.
objectives. The alternating green
and gray-colored 1/8-mile test track,
with straightaways and twists and
turns, winds its way through the office
where the theme of openness and
collaboration is clearly expressed.
Work stations are generously spaced
apart from each other, and can
easily be moved, raised, or lowered.
There are also rooms for engineering
and machine work - all of which is
conducted in-house - and a paddock
area for work on racing bikes.
Socialization is especially fostered in
the large kitchen and café area, which
expands to accommodate all-staff
Monday morning meetings.
scheme, subtle at times,
suggests the SRAM brand at
every turn
with tables and chairs
overlooks the emerging
West Loop neighborhood of
Chicago
SRAM is housed was once a
cold storage warehouse
a product that supported a
unique blend of office and
manufacturing space that
would be fun and durable
individual work stations just off
the bike path where they can
hang their bicycles on mounts