PARA, a Sidara company, will participate as a Platinum Sponsor at PropTech Connect London on 9–10 September 2026 at InterContinental London – The O2. Described as Europe’s largest real estate technology event, it will feature discussions on how technology can improve building performance, strengthen property value and better serve the people who use these spaces.

Two PARA speakers will contribute to these conversations. Mohammad Rashid, Vice President of Technology, will explore how building data can inform better decisions across property portfolios, helping reduce costs and improve asset performance. Majdi Saadeddine, Vice President of Technical Operations, will examine how AI and smart building technologies can improve the user experience, including the potential for buildings to anticipate demand and adapt to occupants’ needs.

Alongside its contributions to the panel discussions, PARA will welcome visitors to Booth D04 throughout the event to meet the team, explore its latest solutions and discuss how buildings can become smarter and better connected.