selection of the perfect space that would
provide ample opportunity for the brand
and its users. Located on the top floor
of 444 South Flower Street in the heart
of downtown Los Angeles, the new
showroom offers 360-degree panoramic
views. The richness of the downtown
neighborhoods hug the forefront, while
the Pacific Ocean and Hollywood Hills
offer an astonishing backdrop. Haworth
wanted to commemorate its long history
of doing business in Los Angeles by
showcasing a genuine understanding of
the city and its culture. As the conceptual
process began, the team was immediately
drawn to the simple design language of
mid-century modern interior architecture
found in various homes around Los
Angeles. It was equally enamored with the
expressive nature and potent messaging
of graffiti and street art prevalent on
large walls and exterior surfaces. Both
of these notions play a distinct role in
characterizing life in the City of Angels.